Key Features of Colgate Total Advanced Health Toothpaste 70g: "Colgate Total Toothpaste has been shown to be an effective decay preventive dentifrice that can be of significant value when used as directed in a conscientiously applied programme of oral hygiene and regular professional care. It has also been shown to help reduce the formation of plaque and tartar above the gum line." Directions for use:
Brush thoroughly, at least twice a day, or as directed by a dentist or physician.
Children under 6 years of age should have adult supervision and use only a pea sized amount.
Do not swallow.
Ingredients: Sorbitol, Silica, Sodium Lauryl Sulfate, PVM/ MA Copolymer (Gantrez), Flover, Carrageenan Gum, Sodium Hydroxide, Titanium Dioxide, Sodium Saccharin, Triclosan, Sodium Fluoride, Titanium Dioxide Coated Mica, Pigment Green (CI 74260), Lake Quinoline Yellow (CI 47005:1), in aqueous base.