New Fem Gold Bleach is enriched with real gold to give you an instant long lasting golden glow. A question always arises in the minds of first time users about how to use bleach safely. Tthis is because they tend to get confused with the mixing ratio of the creme and the activator powder. Understanding this problem, Fem Safeuse(tm) spoon a pre-measured spoon for both creme and activator powder. Fem Safeuse(tm) spoon ensures a safe and convenient bleaching experience. With Fem bleach, enjoy Healthy Fairness with care. Ingredients: Creme Bleach: Hydrogen peroxide, Gold dust, Propylene Glycol, Stearic acid, Perfume. Powder Activator: Ammonium bi-carbonate.